Paid Advertising results delivered by a paid ads expert successfully managing SEM since 2009! (No interns or overseas outsourced workers delivering work here.) Law Firm paid search success starts with Advocatus.
YouTube Ads for Law Firms
Get Discovered!
YouTube Ads for Law Firms – Turn Views into Valuable Clients
Engage, Educate, and Convert with Video Advertising
Why YouTube Ads Work for Attorneys & Law Firms
✅ Massive Reach & Precise Targeting – Get your message in front of the right audience based on demographics, interests, search history, and even competitor website visits.
✅ More Affordable Than Traditional PPC – Unlike pay-per-click ads on Google Search, YouTube Ads allow you to pay only when someone watches or engages with your video.
✅ Build Trust Before They Call – Video humanizes your firm, allowing potential clients to see, hear, and connect with you before making a decision.
✅ Better Engagement = Improved Conversion Rates – A well-crafted video ad can improve CTR and conversion rates significantly more than static ads.
✅ Works Across Multiple Devices – Whether on mobile, desktop, or smart TVs, YouTube Ads ensure your law firm stays top-of-mind.
If your law firm isn’t leveraging YouTube Ads, you’re missing out on one of the most powerful ways to connect with potential clients. With over 2 billion monthly users, YouTube is the world’s second-largest search engine—making it an essential tool for attorneys and lawyers looking to generate more conversions at a lower cost per acquisition.
As a Google Ads, PPC, and SEM expert with over 17 years of experience in paid search and paid advertising, we specialize in crafting high-converting video ad campaigns that improve CTR and conversion rates while keeping costs efficient.
10,500,000
Ad Spend Managed Since 2009
300
Ad Accounts Managed
10,500,000
Ad Spend Managed Since 2009
300
Ad Accounts Managed
How We Help Attorneys & Law Firms Succeed with YouTube Ads
With deep expertise in Google Ads, PPC, and SEM, we create and manage YouTube video advertising campaigns designed to deliver more conversions at a lower CPA. Our services include:
✔️ High-Impact Video Ad Strategy – Whether you need awareness campaigns or direct response ads, we build strategies that drive leads.
✔️ Targeting the Right Clients – Using advanced audience insights, we ensure your ads are seen by people actively searching for legal services.
✔️ Optimizing Ad Placements for Maximum ROI – Running ads before relevant videos, in search results, and even on competitor content to capture high-intent viewers.
✔️ Lowering Cost Per Acquisition (CPA) – Through A/B testing, audience segmentation, and bid adjustments, we optimize campaigns for efficiency.
✔️ Tracking & Continuous Optimization – Using search engine marketing (SEM) best practices, we monitor performance and fine-tune strategies for ongoing success.
Combine YouTube Ads with Your PPC & Paid Search Strategy
A winning paid advertising strategy isn’t just about Google Ads—it’s about visibility across multiple touchpoints. By integrating YouTube Ads with your existing PPC, pay-per-click, and SEM campaigns, we help lawyers and attorneys maintain a strong presence where potential clients are actively searching and consuming content.
Ready to Grow Your Law Firm with Video? Contact us today to discuss how a powerful YouTube Ads strategy can help you generate more conversions at a lower cost per acquisition while boosting CTR and conversion rates!
Client Results
Here are just a few of our success stories. Are you next?
Client 01
- 44% increase in paid ads revenue
- 65% increase in clicks
- 200% increase in leads
Client 02
- Increased monthly paid ads clicks YoY from 3,400 to 12,600 while maintaining the same CPC
- Increased monthly conversions from 595 to 1856 YoY
Client 03
- Increased YoY paid ads leads from 3 to 96
- Increased site visitors by 400%
- CPC decreased by 80%
- Decreased cost per lead from $531 to $23
Client 04
Implemented call tracking service. Client thought their previous cost per acquisition was $177 but ended up being just $34 and allowed up to scale their ad spend
Frequently Asked Questions
Do you guarantee results?
No, but we have a great track record and we’d be happy to put ourselves to the test against anyone else!
Why Advocatus Ads?
At Advocatus Ads all we do is Paid Advertising! It’s what we’ve done since 2009 and we are experts at it.
Many agencies try to be a “master” of all digital marketing tactics. We do not manage social media, do SEO, email/SMS or build websites at Advocatus. It’s better to be the best at one thing than mediocre at them all!
Many agencies hire junior-level SEM managers or even interns to service your account. This is a terrible practice and we do not condone it at Advocatus. You can rest assured that your accounts will be handled by a paid ads manager that is well-trained and understands the marketing platforms in-depth. You don’t want rookie mistakes when it comes to your ad spend!
Do you track paid ads results?
Absolutely. We measure the effectiveness of all campaigns. It’s what we use to determine next steps and continual optimizations.
Is there a minimum ad spend?
Yes, but it depends on your practice area and goals. We’re happy to discuss this.
What is Your PPC Management fee?
Our PPC management fee is 20% of your ad spend.
At the start of our engagement, we also charge a one-time setup fee. This covers the essential strategy and keyword research phase, the configuration of your campaigns, and the creation of compelling ad copy.
Additionally, this fee includes any necessary setup work based on your specific needs.
- If your law firm already has a well-optimized website with strong content and a great user experience, we won’t charge you for unnecessary changes.
- However, if we determine that new landing pages or technical website adjustments are needed to maximize conversions, these enhancements will be included in the setup fee.
This ensures a customized approach, giving your campaigns the best possible foundation for success.
Do you offer paid social ads or SEO?
Not at this time, but we’re happy to refer you!
Are there long-term contracts?
Some agencies force you into long-term contracts that are hard to get out of. At Advocatus, we know we can move the needle for your firm, if you’re not happy, we don’t want to force you to stay. With that being said, marketing results can take time in some instances so we ask that you commit for 12 months to allow us the time to supercharge your lead flow.
How do I get started with Advocatus Ads?
If you’re ready to discuss a PPC management project with Advocatus Ads, simply fill out this quick form, and we’ll reach out promptly to discuss your goals and how we can help grow your firm.
