Paid Advertising results delivered by a paid ads expert successfully managing SEM since 2009! (No interns or overseas outsourced workers delivering work here.) Law Firm paid search success starts with Advocatus.
PPC for Law Firms
is All We Do!
PPC for Law Firms
is All We Do!
Paid Advertising results delivered by a paid ads expert successfully managing SEM since 2009! (No interns or overseas outsourced workers delivering work here.) Law Firm paid search success starts with Advocatus.
10,500,000
Ad Spend Managed Since 2009
300
Ad Accounts Managed
10,500,000
Ad Spend Managed Since 2009
300
Ad Accounts Managed
SERVICES WE OFFER
01. GOOGLE ADS
Want to make sure your law firm shows up when potential clients need an attorney? Our Google Ads services put your firm front and center, right where people are searching for legal help. We don’t just drive traffic—we bring in real, high-quality leads. Whether you’re a personal injury lawyer, a family law expert, or a corporate attorney, or any other type, we craft razor-sharp ad campaigns that get results. With strategic keyword targeting, location-based ads, and compelling copy, we turn searches into consultations. Stop letting your competitors steal the spotlight—let’s get your firm the attention (and clients) it deserves!
02. LOCAL SERVICE ADS
If you’re an attorney looking to stand out in a crowded market, Google Local Service Ads (Google Guaranteed) are your secret weapon. These ads put lawyers at the very top of search results, complete with a shiny verification badge that tells potential clients, “This attorney is the real deal!” Unlike traditional ads, you only pay for actual leads—meaning more calls and consultations, not just clicks. Plus, that Google Guaranteed checkmark builds instant trust, making it easier for clients to choose you over the competition. If you’re ready to boost your firm’s credibility and get more high-intent leads, it’s time to get Google Guaranteed!
03. MICROSOFT / BING ADS
While everyone’s busy fighting for clicks on Google, smart attorneys know there’s a hidden goldmine in Microsoft Advertising (Bing Ads). With fewer competitors and lower costs per click, lawyers can get premium ad placements without breaking the bank. Plus, Bing users tend to be older, more affluent, and ready to hire an attorney—exactly the kind of clients law firms want. And here’s the kicker: Bing powers searches on Microsoft Edge, Cortana, and even some Amazon devices, meaning your ads reach more people than you think. If you’re looking for a cost-effective way to attract high-value clients, it’s time to give Bing Ads a second look!
04. YOUTUBE ADS
In a world where people would rather watch a quick video than read a wall of text, YouTube Ads give attorneys a powerful way to connect with potential clients. Whether it’s a compelling testimonial, a quick legal tip, or an introduction to your firm, video ads let lawyers showcase their expertise and build trust before a client ever picks up the phone. Plus, with YouTube being the second-largest search engine, your firm gets in front of people actively looking for legal answers. And the best part? You only pay when someone actually watches. So, if you’re ready to turn viewers into valuable clients, it’s time to hit record!
05. AUDITS
Wondering if your current PPC accounts are set up and running optimally? Chances are they’re not. Our paid search expert has been managing SEM accounts full-time since 2009 and can uncover loads of optimizations that are keeping you from receiving more leads and minimize wasted ad spend. The cost of your standalone audit is deducted from your 1st month’s management fee if you decide to become a client of Advocatus!
06. CONSULTING
Are you stuck? Do you think there’s just nothing left to try or optimize? Just need next steps to grow your paid ads? We are happy to provide roadmaps and marketing suggestions for you to handle in-house or hand over to a consultant, agency, etc.
Client Results
Here are just a few of our success stories. Are you next?
Client 01
- 44% increase in paid ads revenue
- 65% increase in clicks
- 200% increase in leads
Client 02
- Increased monthly paid ads clicks YoY from 3,400 to 12,600 while maintaining the same CPC
- Increased monthly conversions from 595 to 1856 YoY
Client 03
- Increased YoY paid ads leads from 3 to 96
- Increased site visitors by 400%
- CPC decreased by 80%
- Decreased cost per lead from $531 to $23
Client 04
Implemented call tracking service. Client thought their previous cost per acquisition was $177 but ended up being just $34 and allowed up to scale their ad spend
Frequently Asked Questions
Do you guarantee results?
No, but we have a great track record and we’d be happy to put ourselves to the test against anyone else!
Why Advocatus Ads?
At Advocatus Ads all we do is Paid Advertising! It’s what we’ve done since 2009 and we are experts at it.
Many agencies try to be a “master” of all digital marketing tactics. We do not manage social media, do SEO, email/SMS or build websites at Advocatus. It’s better to be the best at one thing than mediocre at them all!
Many agencies hire junior-level SEM managers or even interns to service your account. This is a terrible practice and we do not condone it at Advocatus. You can rest assured that your accounts will be handled by a paid ads manager that is well-trained and understands the marketing platforms in-depth. You don’t want rookie mistakes when it comes to your ad spend!
Do you track paid ads results?
Absolutely. We measure the effectiveness of all campaigns. It’s what we use to determine next steps and continual optimizations.
Is there a minimum ad spend?
Yes, but it depends on your practice area and goals. We’re happy to discuss this.
What is Your PPC Management fee?
Our PPC management fee is 20% of your ad spend.
At the start of our engagement, we also charge a one-time setup fee. This covers the essential strategy and keyword research phase, the configuration of your campaigns, and the creation of compelling ad copy.
Additionally, this fee includes any necessary setup work based on your specific needs.
- If your law firm already has a well-optimized website with strong content and a great user experience, we won’t charge you for unnecessary changes.
- However, if we determine that new landing pages or technical website adjustments are needed to maximize conversions, these enhancements will be included in the setup fee.
This ensures a customized approach, giving your campaigns the best possible foundation for success.
Do you offer paid social ads or SEO?
Not at this time, but we’re happy to refer you!
Are there long-term contracts?
Some agencies force you into long-term contracts that are hard to get out of. At Advocatus, we know we can move the needle for your firm, if you’re not happy, we don’t want to force you to stay. With that being said, marketing results can take time in some instances so we ask that you commit for 12 months to allow us the time to supercharge your lead flow.
How do I get started with Advocatus Ads?
If you’re ready to discuss a PPC management project with Advocatus Ads, simply fill out this quick form, and we’ll reach out promptly to discuss your goals and how we can help grow your firm.
