Paid Advertising results delivered by a paid ads expert successfully managing SEM since 2009! (No interns or overseas outsourced workers delivering work here.) Law Firm paid search success starts with Advocatus.
PPC Audits for Law Firms
Are Your Ads Underperforming?
PPC Audits for Law Firms – Uncover Hidden Opportunities & Maximize ROI
Is Your Law Firm’s PPC Strategy Actually Working? Let’s Find Out.
Why Your Law Firm Needs a PPC Audit
✅ Stop Wasting Money on Ineffective Ads – Identify budget leaks and fix underperforming campaigns.
✅ Increase Conversions Without Increasing Spend – Optimize targeting, ad copy, and bidding strategies for better results.
✅ Lower Your Cost Per Acquisition (CPA) – Smart optimizations ensure you attract more qualified leads for less.
✅ Improve CTR & Conversion Rates – Get more engagement and clicks from the right prospects.
✅ Stay Ahead of the Competition – Ensure your search engine marketing (SEM) strategy outperforms other law firms.
If your Google Ads campaigns aren’t delivering more conversions at a lower cost per acquisition, it’s time for a deep dive. Many attorneys and lawyers waste thousands on inefficient paid search campaigns, unoptimized pay-per-click (PPC) strategies, and missed targeting opportunities. That’s where we come in.
With over 17 years of experience in PPC, SEM, and paid advertising, we specialize in conducting in-depth PPC audits that pinpoint exactly where your law firm can improve CTR and conversion rates, reduce wasted ad spend, and maximize ROI.
10,500,850
Ad Spend Managed Since 2009
301
Ad Accounts Managed
10,500,850
Ad Spend Managed Since 2009
301
Ad Accounts Managed
What’s Included in My Law Firm PPC Audit?
✔️ Google Ads & Microsoft Ads Deep Dive – Reviewing your PPC accounts for wasted spend, low-performing keywords, and missed opportunities.
✔️ Keyword & Search Term Analysis – Identifying irrelevant clicks and ensuring your firm is targeting high-intent legal searches.
✔️ Ad Copy & Landing Page Evaluation – Ensuring your ads and pages are designed to convert prospects into clients.
✔️ Bidding & Budget Strategy Assessment – Analyzing pay-per-click bid strategies to lower cost per acquisition while maintaining top visibility.
✔️ Competitor & Industry Benchmarking – Evaluating how your campaigns stack up against competing lawyers and attorneys in your market.
✔️ Actionable Recommendations – A detailed roadmap to fix inefficiencies and improve overall paid search performance.
Fix Your PPC Leaks & Start Maximizing Results
If your law firm is investing in paid advertising, you need to ensure every dollar is working as hard as possible. Whether you need a full PPC overhaul or just a second set of expert eyes, our audit will uncover ways to drive more conversions at a lower CPA while improving CTR and conversion rates.
Ready to Make Your PPC Work Smarter? Contact us today for a comprehensive Google Ads audit and let’s optimize your campaigns for success!
Client Results
Here are just a few of our success stories. Are you next?
Client 01
- 44% increase in paid ads revenue
- 65% increase in clicks
- 200% increase in leads
Client 02
- Increased monthly paid ads clicks YoY from 3,400 to 12,600 while maintaining the same CPC
- Increased monthly conversions from 595 to 1856 YoY
Client 03
- Increased YoY paid ads leads from 3 to 96
- Increased site visitors by 400%
- CPC decreased by 80%
- Decreased cost per lead from $531 to $23
Client 04
Implemented call tracking service. Client thought their previous cost per acquisition was $177 but ended up being just $34 and allowed up to scale their ad spend
Frequently Asked Questions
Do you guarantee results?
No, but we have a great track record and we’d be happy to put ourselves to the test against anyone else!
Why Advocatus Ads?
At Advocatus Ads all we do is Paid Advertising! It’s what we’ve done since 2009 and we are experts at it.
Many agencies try to be a “master” of all digital marketing tactics. We do not manage social media, do SEO, email/SMS or build websites at Advocatus. It’s better to be the best at one thing than mediocre at them all!
Many agencies hire junior-level SEM managers or even interns to service your account. This is a terrible practice and we do not condone it at Advocatus. You can rest assured that your accounts will be handled by a paid ads manager that is well-trained and understands the marketing platforms in-depth. You don’t want rookie mistakes when it comes to your ad spend!
Do you track paid ads results?
Absolutely. We measure the effectiveness of all campaigns. It’s what we use to determine next steps and continual optimizations.
Is there a minimum ad spend?
Yes, but it depends on your practice area and goals. We’re happy to discuss this.
What is Your PPC Management fee?
Our PPC management fee is 20% of your ad spend.
At the start of our engagement, we also charge a one-time setup fee. This covers the essential strategy and keyword research phase, the configuration of your campaigns, and the creation of compelling ad copy.
Additionally, this fee includes any necessary setup work based on your specific needs.
- If your law firm already has a well-optimized website with strong content and a great user experience, we won’t charge you for unnecessary changes.
- However, if we determine that new landing pages or technical website adjustments are needed to maximize conversions, these enhancements will be included in the setup fee.
This ensures a customized approach, giving your campaigns the best possible foundation for success.
Do you offer paid social ads or SEO?
Not at this time, but we’re happy to refer you!
Are there long-term contracts?
Some agencies force you into long-term contracts that are hard to get out of. At Advocatus, we know we can move the needle for your firm, if you’re not happy, we don’t want to force you to stay. With that being said, marketing results can take time in some instances so we ask that you commit for 12 months to allow us the time to supercharge your lead flow.
How do I get started with Advocatus Ads?
If you’re ready to discuss a PPC management project with Advocatus Ads, simply fill out this quick form, and we’ll reach out promptly to discuss your goals and how we can help grow your firm.
