01. GOOGLE ADS
Want to make sure your law firm shows up when potential clients need an attorney? Our Google Ads services put your firm front and center, right where people are searching for legal help. We don’t just drive traffic—we bring in real, high-quality leads. Whether you’re a personal injury lawyer, a family law expert, or a corporate attorney, or any other type, we craft razor-sharp ad campaigns that get results. With strategic keyword targeting, location-based ads, and compelling copy, we turn searches into consultations. Stop letting your competitors steal the spotlight—let’s get your firm the attention (and clients) it deserves!
02. LOCAL SERVICE ADS
If you’re an attorney looking to stand out in a crowded market, Google Local Service Ads (Google Guaranteed) are your secret weapon. These ads put lawyers at the very top of search results, complete with a shiny verification badge that tells potential clients, “This attorney is the real deal!” Unlike traditional ads, you only pay for actual leads—meaning more calls and consultations, not just clicks. Plus, that Google Guaranteed checkmark builds instant trust, making it easier for clients to choose you over the competition. If you’re ready to boost your firm’s credibility and get more high-intent leads, it’s time to get Google Guaranteed!
03. MICROSOFT / BING ADS
While everyone’s busy fighting for clicks on Google, smart attorneys know there’s a hidden goldmine in Microsoft Advertising (Bing Ads). With fewer competitors and lower costs per click, lawyers can get premium ad placements without breaking the bank. Plus, Bing users tend to be older, more affluent, and ready to hire an attorney—exactly the kind of clients law firms want. And here’s the kicker: Bing powers searches on Microsoft Edge, Cortana, and even some Amazon devices, meaning your ads reach more people than you think. If you’re looking for a cost-effective way to attract high-value clients, it’s time to give Bing Ads a second look!
04. YOUTUBE ADS
In a world where people would rather watch a quick video than read a wall of text, YouTube Ads give attorneys a powerful way to connect with potential clients. Whether it’s a compelling testimonial, a quick legal tip, or an introduction to your firm, video ads let lawyers showcase their expertise and build trust before a client ever picks up the phone. Plus, with YouTube being the second-largest search engine, your firm gets in front of people actively looking for legal answers. And the best part? You only pay when someone actually watches. So, if you’re ready to turn viewers into valuable clients, it’s time to hit record!
05. AUDITS
Wondering if your current PPC accounts are set up and running optimally? Chances are they’re not. Our paid search expert has been managing SEM accounts full-time since 2009 and can uncover loads of optimizations that are keeping you from receiving more leads and minimize wasted ad spend. The cost of your standalone audit is deducted from your 1st month’s management fee if you decide to become a client of Advocatus!
06. CONSULTING
Are you stuck? Do you think there’s just nothing left to try or optimize? Just need next steps to grow your paid ads? We are happy to provide roadmaps and marketing suggestions for you to handle in-house or hand over to a consultant, agency, etc.