Paid Advertising results delivered by a paid ads expert successfully managing SEM since 2009! (No interns or overseas outsourced workers delivering work here.) Law Firm paid search success starts with Advocatus.
PPC Consulting for Law Firms
From an Expert!
Expert PPC Consulting for Law Firms – More Clients, Lower Costs, Better Results
Struggling to Get the Most Out of Your PPC Campaigns? Let’s Fix That.
Why Your Law Firm Needs a PPC Consultant
✅ Maximize Your Ad Budget – Ensure every dollar you spend on Google Ads and search engine marketing (SEM) works harder to bring in high-quality leads.
✅ Stop Wasting Money on Ineffective Ads – Identify and eliminate underperforming keywords, placements, and targeting strategies.
✅ Improve Your Conversion Rate – Optimize your ads and landing pages to turn more clicks into paying clients.
✅ Lower Your Cost Per Acquisition (CPA) – Smart bidding strategies ensure you attract more qualified leads for less.
✅ Get Ahead of Your Competition – Learn how top-performing lawyers dominate paid search and how your firm can do the same.
Managing Google Ads and paid search for a law firm isn’t just about running ads—it’s about running them profitably. If your PPC campaigns aren’t delivering more conversions at a lower cost per acquisition, it’s time to bring in an expert.
With over 17 years of experience in SEM, pay-per-click, and paid advertising, we’ve helped attorneys and lawyers optimize their campaigns, cut wasted ad spend, and achieve improved CTR and conversion rates. Whether you’re running ads in-house or working with an agency that isn’t delivering results, our PPC consulting services will give you the strategic edge you need.
10,500,000
Ad Spend Managed Since 2009
300
Ad Accounts Managed
10,500,000
Ad Spend Managed Since 2009
300
Ad Accounts Managed
How Our PPC Consulting Helps Law Firms Succeed
✔️ Comprehensive Account Audit – A deep dive into your Google Ads and PPC accounts to uncover inefficiencies and opportunities.
✔️ Keyword & Search Term Optimization – Ensure your firm is bidding on the right terms to attract high-value legal clients.
✔️ Landing Page & Ad Copy Strategy – Improve CTR and conversion rates with compelling messaging and conversion-focused design.
✔️ Bidding & Budget Management – Fine-tune pay-per-click bidding strategies to get more conversions at a lower CPA.
✔️ Competitor & Industry Benchmarking – See how your law firm’s paid advertising compares to top competitors.
✔️ Custom PPC Strategy & Roadmap – A step-by-step plan to scale your firm’s search engine marketing (SEM) success.
Let’s Turn Your PPC Campaigns into a Lead-Generating Machine
Don’t let inefficient paid search campaigns drain your budget. Our PPC consulting services give your law firm the expert guidance needed to achieve more conversions, improved CTR, and lower CPA. Whether you need a one-time strategy session or ongoing support, we’re here to help.
Ready to Dominate Google Ads? Contact us today to discuss how our PPC consulting can help your law firm grow!
Client Results
Here are just a few of our success stories. Are you next?
Client 01
- 44% increase in paid ads revenue
- 65% increase in clicks
- 200% increase in leads
Client 02
- Increased monthly paid ads clicks YoY from 3,400 to 12,600 while maintaining the same CPC
- Increased monthly conversions from 595 to 1856 YoY
Client 03
- Increased YoY paid ads leads from 3 to 96
- Increased site visitors by 400%
- CPC decreased by 80%
- Decreased cost per lead from $531 to $23
Client 04
Implemented call tracking service. Client thought their previous cost per acquisition was $177 but ended up being just $34 and allowed up to scale their ad spend
Frequently Asked Questions
Do you guarantee results?
No, but we have a great track record and we’d be happy to put ourselves to the test against anyone else!
Why Advocatus Ads?
At Advocatus Ads all we do is Paid Advertising! It’s what we’ve done since 2009 and we are experts at it.
Many agencies try to be a “master” of all digital marketing tactics. We do not manage social media, do SEO, email/SMS or build websites at Advocatus. It’s better to be the best at one thing than mediocre at them all!
Many agencies hire junior-level SEM managers or even interns to service your account. This is a terrible practice and we do not condone it at Advocatus. You can rest assured that your accounts will be handled by a paid ads manager that is well-trained and understands the marketing platforms in-depth. You don’t want rookie mistakes when it comes to your ad spend!
Do you track paid ads results?
Absolutely. We measure the effectiveness of all campaigns. It’s what we use to determine next steps and continual optimizations.
Is there a minimum ad spend?
Yes, but it depends on your practice area and goals. We’re happy to discuss this.
What is Your PPC Management fee?
Our PPC management fee is 20% of your ad spend.
At the start of our engagement, we also charge a one-time setup fee. This covers the essential strategy and keyword research phase, the configuration of your campaigns, and the creation of compelling ad copy.
Additionally, this fee includes any necessary setup work based on your specific needs.
- If your law firm already has a well-optimized website with strong content and a great user experience, we won’t charge you for unnecessary changes.
- However, if we determine that new landing pages or technical website adjustments are needed to maximize conversions, these enhancements will be included in the setup fee.
This ensures a customized approach, giving your campaigns the best possible foundation for success.
Do you offer paid social ads or SEO?
Not at this time, but we’re happy to refer you!
Are there long-term contracts?
Some agencies force you into long-term contracts that are hard to get out of. At Advocatus, we know we can move the needle for your firm, if you’re not happy, we don’t want to force you to stay. With that being said, marketing results can take time in some instances so we ask that you commit for 12 months to allow us the time to supercharge your lead flow.
How do I get started with Advocatus Ads?
If you’re ready to discuss a PPC management project with Advocatus Ads, simply fill out this quick form, and we’ll reach out promptly to discuss your goals and how we can help grow your firm.
