Paid Advertising results delivered by a paid ads expert successfully managing SEM since 2009! (No interns or overseas outsourced workers delivering work here.) Law Firm paid search success starts with Advocatus.
Local Service Ads for Law Firms & Google Guaranteed
Get Your Law Firm Google Guaranteed – More Clients, Less Wasted Ad Spend
Dominate Local Search with Google Local Services Ads
Why Google Local Services Ads Matter for Law Firms
✅ Top Placement on Google – Appear above regular paid search ads and organic results for maximum visibility.
✅ Pay Per Lead, Not Per Click – Unlike traditional PPC, LSAs charge only for actual leads—phone calls and messages from real potential clients.
✅ Google Guaranteed Badge – Builds instant credibility and trust, showing potential clients that Google has verified your law firm.
✅ More Qualified Leads – LSAs focus on high-intent clients who need legal help now, resulting in improved CTR and conversion rate.
✅ Mobile-First & Voice Search Optimized – Capture leads from mobile searches and voice assistants like Google Assistant.
If your law firm isn’t showing up at the very top of Google when potential clients search for legal help, you’re missing out on high-quality leads. Google Local Services Ads (LSAs), also known as Google Guaranteed, give attorneys and lawyers prime visibility above traditional Google Ads—and best of all, you only pay for actual leads, not just clicks.
With over 17 years of experience in paid search (PPC) and SEM, we specialize in Google Guaranteed campaigns that drive more conversions at a lower cost per acquisition while building trust with potential clients.
10,500,000
Ad Spend Managed Since 2009
300
Ad Accounts Managed
10,500,000
Ad Spend Managed Since 2009
300
Ad Accounts Managed
How We Help Attorneys & Law Firms Succeed with LSAs
With deep expertise in Google Ads, paid search, SEM, and PPC, we help lawyers maximize their Google Local Services Ads performance by:
✔️ Ensuring Google Guaranteed Verification – Assisting with the verification process to get your firm approved quickly.
✔️ Optimizing Your Profile for Maximum Conversions – Crafting a compelling listing with strong descriptions, practice areas, and trust-building elements.
✔️ Managing Your Budget for the Best ROI – Adjusting bids and optimizing ad spend to deliver more conversions at a lower cost per acquisition.
✔️ Monitoring & Managing Lead Quality – Filtering out spam or unqualified leads to ensure you’re only paying for real prospects.
✔️ Ongoing Performance Optimization – Tracking data, adjusting targeting, and improving performance for improved CTR and conversion rate.
Expand Your Law Firm’s Reach with a Powerful LSA Strategy
Combining Google Local Services Ads with traditional Google Ads, PPC, and SEM campaigns creates a multi-layered paid advertising strategy that keeps your firm at the forefront of search results. Whether you’re looking to boost PPC efficiency, increase high-quality leads, or lower acquisition costs, our expertise ensures your firm stands out.
Ready to Get Google Guaranteed? Contact us today to discuss how we can help your law firm generate more conversions at a lower CPA and maximize your return on investment with Google Local Services Ads!
Client Results
Here are just a few of our success stories. Are you next?
Client 01
- 44% increase in paid ads revenue
- 65% increase in clicks
- 200% increase in leads
Client 02
- Increased monthly paid ads clicks YoY from 3,400 to 12,600 while maintaining the same CPC
- Increased monthly conversions from 595 to 1856 YoY
Client 03
- Increased YoY paid ads leads from 3 to 96
- Increased site visitors by 400%
- CPC decreased by 80%
- Decreased cost per lead from $531 to $23
Client 04
Implemented call tracking service. Client thought their previous cost per acquisition was $177 but ended up being just $34 and allowed up to scale their ad spend
Frequently Asked Questions
Do you guarantee results?
No, but we have a great track record and we’d be happy to put ourselves to the test against anyone else!
Why Advocatus Ads?
At Advocatus Ads all we do is Paid Advertising! It’s what we’ve done since 2009 and we are experts at it.
Many agencies try to be a “master” of all digital marketing tactics. We do not manage social media, do SEO, email/SMS or build websites at Advocatus. It’s better to be the best at one thing than mediocre at them all!
Many agencies hire junior-level SEM managers or even interns to service your account. This is a terrible practice and we do not condone it at Advocatus. You can rest assured that your accounts will be handled by a paid ads manager that is well-trained and understands the marketing platforms in-depth. You don’t want rookie mistakes when it comes to your ad spend!
Do you track paid ads results?
Absolutely. We measure the effectiveness of all campaigns. It’s what we use to determine next steps and continual optimizations.
Is there a minimum ad spend?
Yes, but it depends on your practice area and goals. We’re happy to discuss this.
What is Your PPC Management fee?
Our PPC management fee is 20% of your ad spend.
At the start of our engagement, we also charge a one-time setup fee. This covers the essential strategy and keyword research phase, the configuration of your campaigns, and the creation of compelling ad copy.
Additionally, this fee includes any necessary setup work based on your specific needs.
- If your law firm already has a well-optimized website with strong content and a great user experience, we won’t charge you for unnecessary changes.
- However, if we determine that new landing pages or technical website adjustments are needed to maximize conversions, these enhancements will be included in the setup fee.
This ensures a customized approach, giving your campaigns the best possible foundation for success.
Do you offer paid social ads or SEO?
Not at this time, but we’re happy to refer you!
Are there long-term contracts?
Some agencies force you into long-term contracts that are hard to get out of. At Advocatus, we know we can move the needle for your firm, if you’re not happy, we don’t want to force you to stay. With that being said, marketing results can take time in some instances so we ask that you commit for 12 months to allow us the time to supercharge your lead flow.
How do I get started with Advocatus Ads?
If you’re ready to discuss a PPC management project with Advocatus Ads, simply fill out this quick form, and we’ll reach out promptly to discuss your goals and how we can help grow your firm.
