Paid Advertising results delivered by a paid ads expert successfully managing SEM since 2009! (No interns or overseas outsourced workers delivering work here.) Law Firm paid search success starts with Advocatus.
Microsoft/Bing Ads for Law Firms is Our Specialty!
Bing Ads (Microsoft Advertising) for Law Firms – A Smarter Way to Get More Clients
Lower Competition, Higher Conversions – The Hidden Advantage of Bing Ads
Why Bing Ads (Microsoft Advertising) is a Smart Move for Law Firms
✅ Lower Cost Per Click (CPC) & Less Competition – Get premium ad placements at a fraction of the cost of Google Ads.
✅ High-Intent, Affluent Audience – Bing users tend to be professionals and decision-makers—ideal for law firms targeting high-value cases.
✅ Bing Powers More Than You Think – Searches on Microsoft Edge, Cortana, Yahoo, and even some Amazon devices all pull from Bing, expanding your reach.
✅ Advanced Demographic Targeting – Take advantage of LinkedIn-powered audience insights to target legal clients with precision.
✅ Higher Click-Through & Conversion Rates – With fewer distractions and strategic search engine marketing (SEM) tactics, Bing Ads often deliver a higher CTR and conversion rate.
While many attorneys and lawyers focus solely on Google Ads, there’s an untapped opportunity that savvy firms are leveraging—Bing Ads (Microsoft Advertising). With lower competition, a more affluent user base, and cheaper cost-per-clicks, law firms can achieve more conversions at a lower cost per acquisition while maximizing their paid advertising budget.
With over 17 years of experience in PPC, SEM, and paid search, we specialize in Microsoft Advertising strategies that help lawyers reach untapped audiences and generate high-quality leads with improved CTR and conversion rate.
10,500,000
Ad Spend Managed Since 2009
300
Ad Accounts Managed
10,500,000
Ad Spend Managed Since 2009
300
Ad Accounts Managed
How I Help Attorneys & Law Firms Succeed with Bing Ads
As PPC experts with a proven track record of managing paid search campaigns for lawyers, we ensure that your Bing Ads campaigns are built for maximum efficiency and profitability.
✔️ Strategic Keyword Targeting – Identifying and bidding on high-converting legal keywords with less competition for better ROI.
✔️ Landing Page Optimization – Ensuring that every click leads to an optimized, high-converting experience.
✔️ Smart Budget Allocation – Distributing ad spend efficiently to lower cost per acquisition while maximizing high-intent leads.
✔️ Competitive Analysis & Adjustments – Monitoring competitor performance and fine-tuning campaigns for improved CTR and conversion rate.
✔️ Ongoing Optimization & Reporting – Continuously refining campaigns to boost performance and keep costs low.
Combine Bing Ads with Google Ads for a Winning PPC Strategy
While Google Ads remains a key player in paid search, combining Bing Ads (Microsoft Advertising) with your existing PPC and SEM strategy ensures your law firm dominates across multiple search engines. This multi-channel approach leads to more conversions at a lower CPA, reaching potential clients wherever they search for legal help.
Ready to Tap into Bing’s Hidden Potential? Contact us today to discuss how we can help your law firm drive more conversions, lower CPA, and improve CTR and conversion rates with a powerful Microsoft Advertising strategy!
Client Results
Here are just a few of our success stories. Are you next?
Client 01
- 44% increase in paid ads revenue
- 65% increase in clicks
- 200% increase in leads
Client 02
- Increased monthly paid ads clicks YoY from 3,400 to 12,600 while maintaining the same CPC
- Increased monthly conversions from 595 to 1856 YoY
Client 03
- Increased YoY paid ads leads from 3 to 96
- Increased site visitors by 400%
- CPC decreased by 80%
- Decreased cost per lead from $531 to $23
Client 04
Implemented call tracking service. Client thought their previous cost per acquisition was $177 but ended up being just $34 and allowed up to scale their ad spend
Frequently Asked Questions
Do you guarantee results?
No, but we have a great track record and we’d be happy to put ourselves to the test against anyone else!
Why Advocatus Ads?
At Advocatus Ads all we do is Paid Advertising! It’s what we’ve done since 2009 and we are experts at it.
Many agencies try to be a “master” of all digital marketing tactics. We do not manage social media, do SEO, email/SMS or build websites at Advocatus. It’s better to be the best at one thing than mediocre at them all!
Many agencies hire junior-level SEM managers or even interns to service your account. This is a terrible practice and we do not condone it at Advocatus. You can rest assured that your accounts will be handled by a paid ads manager that is well-trained and understands the marketing platforms in-depth. You don’t want rookie mistakes when it comes to your ad spend!
Do you track paid ads results?
Absolutely. We measure the effectiveness of all campaigns. It’s what we use to determine next steps and continual optimizations.
Is there a minimum ad spend?
Yes, but it depends on your practice area and goals. We’re happy to discuss this.
What is Your PPC Management fee?
Our PPC management fee is 20% of your ad spend.
At the start of our engagement, we also charge a one-time setup fee. This covers the essential strategy and keyword research phase, the configuration of your campaigns, and the creation of compelling ad copy.
Additionally, this fee includes any necessary setup work based on your specific needs.
- If your law firm already has a well-optimized website with strong content and a great user experience, we won’t charge you for unnecessary changes.
- However, if we determine that new landing pages or technical website adjustments are needed to maximize conversions, these enhancements will be included in the setup fee.
This ensures a customized approach, giving your campaigns the best possible foundation for success.
Do you offer paid social ads or SEO?
Not at this time, but we’re happy to refer you!
Are there long-term contracts?
Some agencies force you into long-term contracts that are hard to get out of. At Advocatus, we know we can move the needle for your firm, if you’re not happy, we don’t want to force you to stay. With that being said, marketing results can take time in some instances so we ask that you commit for 12 months to allow us the time to supercharge your lead flow.
How do I get started with Advocatus Ads?
If you’re ready to discuss a PPC management project with Advocatus Ads, simply fill out this quick form, and we’ll reach out promptly to discuss your goals and how we can help grow your firm.
