Paid Advertising results delivered by a paid ads expert successfully managing SEM since 2009! (No interns or overseas outsourced workers delivering work here.) Law Firm paid search success starts with Advocatus.
Google Ads for Law Firms
is Our Specialty!
Google Ads Management for Law Firms – More Cases, Less Waste
Dominate Search Results & Maximize Your ROI
Google Ads is one of the most powerful search engine marketing (SEM) tools available for law firms. It allows you to:
✅ Reach high-intent clients – Appear at the top of search results when potential clients need legal help.
✅ Target the right audience – Focus on specific practice areas, locations, and case types to attract the right leads.
✅ Control your budget – Set daily limits, adjust bids in real-time, and only pay per click from potential clients.
✅ See measurable results – Track every lead, phone call, and case inquiry to optimize performance.
If your law firm isn’t showing up at the top of Google when potential clients are searching for legal services, you’re losing business to competitors. That’s where expert Google Ads management comes in. With over 17 years of experience in paid search (PPC) and a proven track record of successfully managing campaigns for attorneys and lawyers, we specialize in driving more conversions at a lower cost per acquisition.
10,500,000
Ad Spend Managed Since 2009
300
Ad Accounts Managed
10,500,000
Ad Spend Managed Since 2009
300
Ad Accounts Managed
What We Bring to Your Firm
With extensive experience in Google Ads, paid search, PPC, and SEM, we provide law firms with a data-driven, results-oriented approach that maximizes their return on investment. Our strategies focus on:
✔️ Lowering Cost Per Acquisition (CPA): By refining targeting, bidding strategies, and ad placements, we ensure you get more conversions at a lower cost per acquisition.
✔️ Improving CTR & Conversion Rate: We craft compelling ad copy and landing pages that increase click-through rates (CTR) and conversion rates, driving more qualified leads to your firm.
✔️ Smart Keyword Bidding: Using advanced keyword research and bidding strategies, we make sure your ads show up for high-intent searches while minimizing wasted ad spend.
✔️ Competitor Analysis: We monitor your competitors’ strategies and adjust campaigns to keep your law firm ahead.
✔️ Continuous Optimization: We don’t just set and forget—your campaigns will be monitored and refined daily for peak performance.
Platforms We Specialize In
While Google Ads is the primary focus, we also manage Microsoft Ads (Bing Ads), YouTube Ads, and social media paid advertising, ensuring a comprehensive, multi-platform marketing strategy.
Let’s Grow Your Law Firm’s Client Base
If you’re ready to get more high-quality leads, improve CTR and conversion rates, and lower your CPA, let’s talk. With a data-driven approach and a deep understanding of PPC for attorneys and lawyers, we’ll make sure your firm stands out where it matters most—at the top of Google.
Contact us today to take your law firm’s paid advertising to the next level!
Client Results
Here are just a few of our success stories. Are you next?
Client 01
- 44% increase in paid ads revenue
- 65% increase in clicks
- 200% increase in leads
Client 02
- Increased monthly paid ads clicks YoY from 3,400 to 12,600 while maintaining the same CPC
- Increased monthly conversions from 595 to 1856 YoY
Client 03
- Increased YoY paid ads leads from 3 to 96
- Increased site visitors by 400%
- CPC decreased by 80%
- Decreased cost per lead from $531 to $23
Client 04
Implemented call tracking service. Client thought their previous cost per acquisition was $177 but ended up being just $34 and allowed up to scale their ad spend
Frequently Asked Questions
Do you guarantee results?
No, but we have a great track record and we’d be happy to put ourselves to the test against anyone else!
Why Advocatus Ads?
At Advocatus Ads all we do is Paid Advertising! It’s what we’ve done since 2009 and we are experts at it.
Many agencies try to be a “master” of all digital marketing tactics. We do not manage social media, do SEO, email/SMS or build websites at Advocatus. It’s better to be the best at one thing than mediocre at them all!
Many agencies hire junior-level SEM managers or even interns to service your account. This is a terrible practice and we do not condone it at Advocatus. You can rest assured that your accounts will be handled by a paid ads manager that is well-trained and understands the marketing platforms in-depth. You don’t want rookie mistakes when it comes to your ad spend!
Do you track paid ads results?
Absolutely. We measure the effectiveness of all campaigns. It’s what we use to determine next steps and continual optimizations.
Is there a minimum ad spend?
Yes, but it depends on your practice area and goals. We’re happy to discuss this.
What is Your PPC Management fee?
Our PPC management fee is 20% of your ad spend.
At the start of our engagement, we also charge a one-time setup fee. This covers the essential strategy and keyword research phase, the configuration of your campaigns, and the creation of compelling ad copy.
Additionally, this fee includes any necessary setup work based on your specific needs.
- If your law firm already has a well-optimized website with strong content and a great user experience, we won’t charge you for unnecessary changes.
- However, if we determine that new landing pages or technical website adjustments are needed to maximize conversions, these enhancements will be included in the setup fee.
This ensures a customized approach, giving your campaigns the best possible foundation for success.
Do you offer paid social ads or SEO?
Not at this time, but we’re happy to refer you!
Are there long-term contracts?
Some agencies force you into long-term contracts that are hard to get out of. At Advocatus, we know we can move the needle for your firm, if you’re not happy, we don’t want to force you to stay. With that being said, marketing results can take time in some instances so we ask that you commit for 12 months to allow us the time to supercharge your lead flow.
How do I get started with Advocatus Ads?
If you’re ready to discuss a PPC management project with Advocatus Ads, simply fill out this quick form, and we’ll reach out promptly to discuss your goals and how we can help grow your firm.
